In-N-Out Is A West Coast Fast-Food Icon. Its President Explains Why.

Although it’s slowly gravitating further east, In-N-Out is still pretty much reserved for those living out west. And whether you’re a frequent customer or you’ve just had a conversation with one, you already know that this isn’t your ordinary fast-food joint.

But what makes it so special? Perhaps Lynsi Snyder, who has served as the company’s president for more than a dozen years, is best suited to answer that question.

An impressive track record

Before we get into what Snyder says is the key to In-N-Out’s continued success, let’s take a look at how the company has flourished under her leadership.

Although the brand had already been around for generations before she landed in the executive suite, its growth accelerated significantly with her at the helm. Not only has the number of locations nearly doubled from 230 to 402, but the number of states with an In-N-Out has grown from four to eight … with three more (Washington, New Mexico, and Tennessee) soon to be added.

What Snyder has done is important, though perhaps not as important as what she hasn’t done, as she explained in an overview of her philosophy:

• Don’t grow too fast: While expansion might bring about some short-term revenue, she said slow and steady has been the key to the company’s long-lasting success.
• Don’t give up control: Most fast-food chains grow with the franchise model, but In-N-Out has been a family-owned affair since Snyder’s grandparents started it in 1948.
• Don’t get too expensive: Good food at an affordable price has been the mantra since Day One, and In-N-Out is still generally cheaper than its primary rivals.

With wages that typically start above the mandated minimum and friendly service, Snyder said that her approach continues the tradition of looking out for employees and customers alike.

Chris Agee April 18th, 2024

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