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Now, with the holiday season upon us, we thought it would be a good time to rest, recharge, and get ready for whatever 2025 has in store.","_key":"5e0319ca1d730","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"8af0a67ff0690","_type":"span","marks":[],"text":"So between today and January 5, Early Chirp will be taking a brief hiatus. But don’t worry, we’ll be back and better than ever (or at least as good) on January 6, bringing a mix of heartwarming, awe-inspiring, and just plain weird stories to your inbox every morning!"}],"_type":"block","style":"normal","_key":"0d4f59c22d63"},{"_key":"4ee60127606f","markDefs":[],"children":[{"text":"Until we meet again, may your season be merry and bright.","_key":"8104423d9ca50","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"eba109ce4d9c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Warmest regards,","_key":"283b55c7b9f70"}]},{"_key":"b829ca3d97e3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The Early Chirp Team","_key":"bb6527aa3b680"}],"_type":"block","style":"normal"}],"_type":"issue","_updatedAt":"2024-12-20T07:52:03Z","_rev":"7uJkACSZAqq8WuER6MjvV7","summary":"The Early Chirp Team wishes you the happiest of holidays! ","author":{"_type":"reference","_ref":"phCNL32Gn"},"visibility":"true","subject":"A special message"},{"togetherWith":{"_type":"image","link":"https://invest.modemobile.com/?utm_source=dmrregahome&utm_medium=Partner39-01-earlychirp&utm_campaign=Newsletter_ID3650&utm_content=&tnames=Partner39-01-earlychirp","asset":{"_type":"reference","_ref":"image-5b290d0bcd441e33b879891c9a10eaaecf1f0f02-468x190-png"}},"morningBrief":[{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Happy Thursday, chirpers!","_key":"20760da7936a0"},{"_type":"span","marks":[],"text":" Going on a Costco run can be an adrenaline booster for bargain hunters, but experts say not everything is best when bought in bulk. 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The team has been strong offensively and defensively, which resulted in a spot in the playoffs. As for whether that path will lead to the Super Bowl, however, remains to be seen. Nearly two dozen players, including running back David Montgomery, are on injured reserve, but coach Dan Campbell said his team will persevere.","_key":"34e20693edf72"}],"_type":"block","style":"normal","_key":"43f20ae070ab"},{"style":"normal","_key":"7ebfaaa528be","markDefs":[{"href":"https://www.axios.com/2024/12/18/trump-tariffs-ceos-pwc","_key":"e9cac4f3a3f7","_type":"link"}],"children":[{"marks":["strong"],"text":"Doing business:","_key":"7813c37f7cb50","_type":"span"},{"marks":[],"text":" Despite his reputation as a businessman, some corporate CEOs are worried about what President-elect Donald Trump’s policies could mean to their bottom lines. 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According to the Survey of Adult Skills, the percentage of individuals around the world who rank at the lowest level of reading proficiency was 19% in 2017 and had","_key":"d359d281dff70"},{"_key":"355b915e09ac","_type":"span","marks":["strong"],"text":" jumped to 28%"},{"_type":"span","marks":[],"text":" by 2023.","_key":"00fab2436ab7"}],"_type":"block","style":"normal","_key":"14c264183867"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"“It is larger than what we would normally see in an international assessment, particularly literacy, which is a fairly stable construct,” Carr explained.","_key":"74cd320343fb0"}],"_type":"block","style":"normal","_key":"ab4fd4f4ca35"},{"style":"normal","_key":"921e663ef060","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The survey collects data from Americans aged 16-74 and individuals 16-65 in other countries.","_key":"7206a77a70240"}],"_type":"block"},{"style":"normal","_key":"3a539c383c19","markDefs":[],"children":[{"_key":"631386b02f960","_type":"span","marks":[],"text":"“It is designed to assess and compare adults’ skills in participating countries over "},{"_key":"13ff75997ba9","_type":"span","marks":["strong"],"text":"a broad range of abilities"},{"_type":"span","marks":[],"text":", from reading simple passages to complex problem-solving skills, and to collect information on an individual's skill use and background,” the agency explained.","_key":"026213aa9f86"}],"_type":"block"},{"style":"normal","_key":"5baca5a44614","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What it means for America","_key":"73ff41bf2b0a0"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"Although the survey is described as “a large-scale international study of key ","_key":"895ab08825500"},{"_key":"af5936130f1c","_type":"span","marks":["strong"],"text":"cognitive and workplace skills"},{"_type":"span","marks":[],"text":" of adults,” Carr noted that there is plenty for U.S. educators to learn from the results.","_key":"393916670b96"}],"_type":"block","style":"normal","_key":"acaf8f32324c","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"For example, the study also identified a deficiency in skills like working with numbers and adaptive problem-solving.","_key":"6220f0b91e720"}],"_type":"block","style":"normal","_key":"41dbafd9483c","markDefs":[]},{"style":"normal","_key":"e493f4b5b51f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It’s worth noting that scoring low on the survey doesn’t mean a person is illiterate on an individual basis, but the cumulative impact of the global survey is clear evidence of a 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of all types want consumers to see them as environmental advocates while doing as little actual advocacy as possible. This has led to the coining of a term — “greenwashing” — to describe a range of tactics commonly used by businesses to give the public a ","_key":"758a1e8a3d990"},{"_type":"span","marks":["8dd241de46c6"],"text":"misleading","_key":"758a1e8a3d991"},{"_type":"span","marks":[],"text":" representation of its eco-friendly policies.","_key":"758a1e8a3d992"}],"_type":"block","style":"normal"},{"style":"normal","_key":"edac1b1aaeaa","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Coca-Cola faces allegations","_key":"7b566c6f1d910"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"One of the most notable recent cases involving accusations of greenwashing involves Coca-Cola, which apparently","_key":"9602b0cfdd7d0"},{"_type":"span","marks":["strong"],"text":" erased an entire pledge","_key":"3e9687675c8a"},{"_key":"f3d0899d32dd","_type":"span","marks":[],"text":" to replace 25% of its packaging with reusable materials by 2030."}],"_type":"block","style":"normal","_key":"e7a985d63343"},{"style":"normal","_key":"b61cf79d4b7a","markDefs":[],"children":[{"marks":[],"text":"The company has addressed its plans for the future, but without referencing the discrepancy involving that previous goal. 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And “Wicked” itself, which dates back nearly three decades to a Gregory Maguire novel, digs deeper into political themes like fascism and authoritarianism.","_key":"102ffc0063120"}],"_type":"block","style":"normal","_key":"aeb29dae4022"},{"_key":"fe84a0e14a8f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"While those topics are not unique to any particular time period, some viewers say","_key":"5406ca70e6660"},{"_type":"span","marks":["strong"],"text":" they see clear connections","_key":"82434ed4be37"},{"_type":"span","marks":[],"text":" between some of the characters and real-life political leaders.","_key":"6a77c7aef3b7"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"Of course, what a person might read into any story has a lot to do with his or her own beliefs — but a number of social media users are outlining perceived similarities to the recent presidential election. 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After following 70,000 participants over eight years, researchers determined that those who reported irregular or moderately irregular sleep patterns were","_key":"3bcafdc147470"},{"_type":"span","marks":["strong"],"text":" 26% more likely","_key":"17bdfd93d680"},{"text":" to experience heart problems.","_key":"85da2e994fab","_type":"span","marks":[]}],"_type":"block"},{"children":[{"marks":[],"text":"The good news is that it’s OK to mess up from time to time. Simply making an effort to go to sleep at","_key":"74f61e5049730","_type":"span"},{"marks":["strong"],"text":" about the same time each night","_key":"4b6fd6c19058","_type":"span"},{"_type":"span","marks":[],"text":" and wake up at a consistent hour each morning — even on days off — can help improve your heart’s health.","_key":"3c990a3438eb"}],"_type":"block","style":"normal","_key":"f538ee91e778","markDefs":[]},{"style":"normal","_key":"4ca96b251327","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Lead researcher Jean-Philippe Chaput explained: “No one is perfect across a whole year, and if you don’t have a regular sleep pattern for one or two days a week, it’s not going to kill you. 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","id":"Qfz5escz","body":[{"children":[{"_type":"span","marks":[],"text":"GPS navigation, cell service, and countless other modern conveniences are made possible thanks to satellites. But our increased ","_key":"a21f92d73e4a0"},{"_type":"span","marks":["6dc1ed834a70"],"text":"reliance","_key":"a21f92d73e4a1"},{"marks":[],"text":" on these orbiting objects comes at a price.","_key":"a21f92d73e4a2","_type":"span"}],"_type":"block","style":"normal","_key":"48f4da86e25f","markDefs":[{"_type":"link","href":"https://www.businessinsider.com/elon-musk-starlink-satellite-megaconstellation-harm-atmosphere-scientists-2024-11","_key":"6dc1ed834a70"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"From bad to much worse","_key":"e414d3701f050"}],"_type":"block","style":"normal","_key":"7e9ac35b427b"},{"children":[{"_type":"span","marks":[],"text":"As recently as 2010, there were about 1,000 satellites in orbit. 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And over the course of the next decade, companies and governments around the world are planning to launch tens of thousands more.","_key":"47494f30169d","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"c577a13d3685","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Environmental advocates are worried about what we know (and what we don’t know) about the impact of all that space debris.","_key":"b00d1a04052c0"}],"_type":"block","style":"normal","_key":"fb734fe94770","markDefs":[]},{"_key":"bb9a60a4ff71","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Experts advise that the planned increase in satellite launches could result in up to ","_key":"3f45de3a1dbe0"},{"_key":"7ddb2e8ffe77","_type":"span","marks":["strong"],"text":"21 times more aluminum oxides"},{"text":" being released into the atmosphere than the amount that is already there. 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Elon Musk’s satellite company recently ","_key":"4e0a5b872c57","_type":"span","marks":[]},{"_type":"span","marks":["495d2904c5e0"],"text":"secured","_key":"81f5f21a47531"},{"marks":[],"text":" approval from the Federal Communications Commission to provide satellite mobile services — as part of a partnership with T-Mobile — in areas without adequate networks. 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But it doesn’t take a physician to ","_key":"d777b79dc8e60","_type":"span"},{"_key":"d777b79dc8e61","_type":"span","marks":["ec2e8db57e30"],"text":"realize"},{"text":" that this probably isn’t the healthiest way to handle the holiday.","_key":"d777b79dc8e62","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"normal","_key":"a62730a60489","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"A little walk does a lot of good","_key":"f943bb1f9fc20"}],"_type":"block"},{"children":[{"_key":"4243f9f91af20","_type":"span","marks":[],"text":"If you want to help your body digest that Thanksgiving feast more effectively, experts say "},{"text":"all you have to do is take a walk","_key":"714154976596","_type":"span","marks":["strong"]},{"marks":[],"text":". And it doesn’t have to be particularly long or strenuous … even a five-minute stroll can prove beneficial.","_key":"af042a4924f2","_type":"span"}],"_type":"block","style":"normal","_key":"1154888abf98","markDefs":[]},{"_type":"block","style":"normal","_key":"161a87ddfddc","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In addition to aiding digestion, some of the most notable effects of a post-meal walk are:","_key":"b53010f340060"}]},{"children":[{"_key":"474027e2c8d20","_type":"span","marks":["strong"],"text":"Lower blood sugar"}],"level":1,"_type":"block","style":"normal","_key":"1c4b0eaf9005","listItem":"bullet","markDefs":[]},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Improved circulation","_key":"222579c16f060"}],"level":1,"_type":"block","style":"normal","_key":"6e106a63d739"},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Better sleep","_key":"45d6d5e764530"}],"level":1,"_type":"block","style":"normal","_key":"33e3a59cca53"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"As George Washington University Milkin Institute School of Public Health professor Loretta DiPietro explained, all forms of walking have benefits but you’ll “","_key":"b0dbb395dcd60"},{"_type":"span","marks":["strong"],"text":"get more bang for the buck","_key":"6a238ae238ff"},{"_key":"e6c92a3ebee9","_type":"span","marks":[],"text":" if you walk after meals.”"}],"_type":"block","style":"normal","_key":"2b8ba516c9c2"},{"_type":"block","style":"normal","_key":"1ef820e9c879","markDefs":[],"children":[{"_type":"span","marks":[],"text":"And since today is so closely associated with indulgence, she added: “If there were ever a meal to walk after, that would be the Thanksgiving dinner, given the load of calories that one is consuming.”","_key":"a5ffd32943ee0"}]},{"_type":"block","style":"normal","_key":"afa77eefe141","markDefs":[],"children":[{"text":"It’s a tradition around the world","_key":"8aff574f01b30","_type":"span","marks":["strong"]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The concept of following meals with a walk is hardly a recent revelation. ","_key":"eae6de3893300"},{"_type":"span","marks":["strong"],"text":"Often known as a “constitutional,”","_key":"88f119d73897"},{"_type":"span","marks":[],"text":" societies far and wide have been practicing the habit for hundreds of years if not longer.","_key":"b690c2c8b838"}],"_type":"block","style":"normal","_key":"4590a9fd18ff"},{"_type":"block","style":"normal","_key":"1ed41549b447","markDefs":[],"children":[{"text":"“Italians have been doing it and Europeans have been doing it forever,” explained DiPietro. “My grandparents did it.”","_key":"d5a8c321e23f0","_type":"span","marks":[]}]},{"_type":"block","style":"normal","_key":"2c1d3dcdcb1d","markDefs":[],"children":[{"text":"While the length and speed of the walk aren’t all that important, the timing is. Studies show that the best time to take a walk is ","_key":"73be8d3cb5220","_type":"span","marks":[]},{"_type":"span","marks":["strong"],"text":"about a half-hour after eating","_key":"5679360eb0ea"},{"text":". It is at this point that glucose begins its trip through your bloodstream and a little exercise works to better regulate the process.","_key":"de76b62cf73d","_type":"span","marks":[]}]}]},{"_type":"story","body":[{"markDefs":[{"_type":"link","href":"https://www.npr.org/2024/11/27/nx-s1-5207906/westminster-national-dog-show-thanksgiving-akc","_key":"327d07527e2e"}],"children":[{"marks":[],"text":"There are several national ","_key":"33766537b8e70","_type":"span"},{"marks":["327d07527e2e"],"text":"traditions","_key":"33766537b8e71","_type":"span"},{"_key":"33766537b8e72","_type":"span","marks":[],"text":" associated with today’s holiday, including things like parades, football, and pumpkin pie. But when did the annual National Dog Show become a Thanksgiving mainstay?"}],"_type":"block","style":"normal","_key":"ec8fb9c22b90"},{"_key":"2a7d0b1f91e3","markDefs":[],"children":[{"_key":"1e0964a877d10","_type":"span","marks":["strong"],"text":"Filling the gap"}],"_type":"block","style":"normal"},{"style":"normal","_key":"40d477648f10","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It’s been more than two decades since NBC began airing the canine competition after the Macy’s Thanksgiving Day Parade each year — and as you might have guessed, ","_key":"811ba37de6560"},{"_type":"span","marks":["strong"],"text":"there was a business motive","_key":"46df2ae253c9"},{"_type":"span","marks":[],"text":" behind the decision.","_key":"b85b8d9f5f16"}],"_type":"block"},{"_type":"block","style":"normal","_key":"6aed482aff85","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to capitalize on the spike in viewers during the parade (as well as keep the audience engaged until football commences later in the day), NBC decided to fill the space with the National Dog Show. 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As researchers advised, it’s motorists themselves who often put too much trust in these features and allow themselves to become distracted."}],"_type":"block","style":"normal","_key":"b4bfcc088c8e","markDefs":[]},{"_type":"block","style":"normal","_key":"e6ea0d2471ba","markDefs":[],"children":[{"text":"But if humans and machines can start working in harmony, we might soon see much safer roads everywhere.","_key":"fdfa0d624d920","_type":"span","marks":[]}]}],"author":{"_ref":"phCNL32Gn","_type":"reference"},"category":"technology","_updatedAt":"2024-11-26T21:28:28Z","slug":"/story/2024/11/new-research-highlights-the-importance-of-driver-attention-in-automated-vehicles","summary":"Technology isn't an excuse to take your eyes off the road. ","title":"New Research Highlights The Importance Of Driver Attention In Automated Vehicles","id":"fG0psaCf","visibility":"true","publishDate":"2024-11-27","_createdAt":"2024-11-26T21:26:44Z","_id":"4f32341c-7427-4877-9f21-841d4a12d527","_type":"story"},{"publishDate":"2024-11-27","_updatedAt":"2024-11-26T21:31:11Z","visibility":"true","body":[{"_type":"block","style":"normal","_key":"4752dfc8a74e","markDefs":[{"_type":"link","href":"https://gizmodo.com/oldest-gun-found-in-the-u-s-tells-the-story-of-a-forgotten-battle-2000529607","_key":"c43c5a88088e"}],"children":[{"_key":"157ae7f2dc790","_type":"span","marks":[],"text":"What weighs 40 pounds, is made of copper, and was recently discovered in Arizona? Historians think it might be a cannon used during a mission led by famed conquistador Francisco Vazquez de Coronado. In any case, it seems pretty clear that this is the "},{"_type":"span","marks":["c43c5a88088e"],"text":"oldest","_key":"157ae7f2dc791"},{"_type":"span","marks":[],"text":" firearm ever discovered on American soil.","_key":"157ae7f2dc792"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"500 years later","_key":"6c27ed99321c0"}],"_type":"block","style":"normal","_key":"803cf05c4345"},{"_key":"155b1a49e952","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It’s been nearly half a millennium since Coronado conducted a three-year expedition that covered ground across much of what is now the Southwestern United States.","_key":"3716937583290"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"And it was ","_key":"b2e46b225a440"},{"_key":"1c1d9c7edf40","_type":"span","marks":["strong"],"text":"on the floor of a Spanish structure"},{"_type":"span","marks":[],"text":" in southern Arizona that researchers recently discovered what they believe is a unique remnant from that mission.","_key":"6f495491c269"}],"_type":"block","style":"normal","_key":"c33e9c4a0ab3"},{"_key":"171e1645959a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Lead study author Deni Seymore explained: “Until this particular cannon was found, no firearms from the Coronado Expedition had been discovered. No firearms from this early period are known from the U.S. or on the continental land mass as a whole.”","_key":"06a91bb5f5950"}],"_type":"block","style":"normal"},{"_key":"714f596e7f59","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Of course, a firearm produced during this period bears little resemblance to the guns used today. 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It is telling, however, that one recent survey found a record-high 36% of consumers now prefer renting to owning a home.","_key":"3a88d579034a0"}],"_type":"block","style":"normal"},{"style":"normal","_key":"96b4bca604cd","markDefs":[],"children":[{"_type":"span","marks":[],"text":"A snapshot of the current landscape does not indicate future trends, though, and there is some reason for optimism. 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And it’s not entirely due to the fact that airports tend to be busy places.","_key":"46d6519d435b2"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The root of the problem","_key":"d1a397b328a90"}],"_type":"block","style":"normal","_key":"cbe85fa6036e"},{"_type":"block","style":"normal","_key":"376919754f15","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Starbucks saw its stock value spike when former Chipotle boss Brian Niccol was named as the coffee chain’s new CEO earlier this year. And part of his vision for the company is reduced wait times at all locations.","_key":"ff64815ad6170"}]},{"style":"normal","_key":"b5a8d00bf073","markDefs":[],"children":[{"_type":"span","marks":[],"text":"With a goal of","_key":"0d560c71e85f0"},{"text":" four minutes or less","_key":"11abfe6e4e91","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":" between placing an order and picking it up, that means shops in particularly busy airports like New York’s LaGuardia might have to cut their times by more than half.","_key":"bbd67b10f8e7"}],"_type":"block"},{"children":[{"_key":"a153543ce5460","_type":"span","marks":[],"text":"And while it stands to reason that Startbucks is more crowded in the busiest airports, that’s only part of the story. Most of these locations are licensed to third-party companies, which saves Starbucks some corporate cash but limits its profits and can negatively impact the brand’s consistency from store to store."}],"_type":"block","style":"normal","_key":"4dda08f4b4f1","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"But ","_key":"e994e060ddce0"},{"_type":"span","marks":["strong"],"text":"sales have been down companywide ","_key":"35eb2200a70b"},{"_key":"56c98d5c576b","_type":"span","marks":[],"text":"and wait times remain high, particularly at airports, so Starbucks is embracing technology to help solve both problems."}],"_type":"block","style":"normal","_key":"3dc580fc78f0"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Rethinking the process","_key":"b204063617140"}],"_type":"block","style":"normal","_key":"5db33945a287"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Expect to see a lot more self-service features at airport Starbucks locations, including digital payment kiosks and other platforms aimed at keeping the line moving as quickly and orderly as possible.","_key":"719d3467636b0"}],"_type":"block","style":"normal","_key":"dcc317cd1d61"},{"_key":"1992518c928d","markDefs":[],"children":[{"_key":"811c1f13d4be0","_type":"span","marks":[],"text":"Other stores are likely to"},{"_type":"span","marks":["strong"],"text":" embrace high-tech strategies","_key":"8c6b87f8bb55"},{"_key":"73eaff071134","_type":"span","marks":[],"text":" to achieve Niccol’s goals, including the use of automated robots to handle at least some of the work currently being done by baristas."}],"_type":"block","style":"normal"}],"author":{"_ref":"phCNL32Gn","_type":"reference"},"slug":"/story/2024/11/why-airport-starbucks-lines-are-so-long-and-what-the-company-is-doing-about-it","_rev":"HS1An0iUkxIZxMKOZCZN5X","_updatedAt":"2024-11-24T20:36:12Z","_type":"story","summary":"Can the company's new CEO bring wait times under control?","_id":"6e2b6c05-ae4d-4298-88af-d0f5f008b365","visibility":"true"},{"body":[{"_key":"e9d408290957","markDefs":[{"_type":"link","href":"https://www.businessinsider.com/guides/streaming/how-to-watch-paramount-network-stream-online","_key":"fa8192fe6b48"}],"children":[{"marks":[],"text":"Back in the cable industry’s heyday, it was easy to determine which channels you had and how to watch them. That’s become a lot more ","_key":"6532cfff45e50","_type":"span"},{"marks":["fa8192fe6b48"],"text":"difficult","_key":"6532cfff45e51","_type":"span"},{"_type":"span","marks":[],"text":" in the era of streaming content.","_key":"6532cfff45e52"}],"_type":"block","style":"normal"},{"style":"normal","_key":"fb466b38a819","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The Paramount problem","_key":"82b63d4c44750"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"For the sake of context, let’s rewind the Paramount Network story back a few years. It used to be called Spike TV — and before that, the National Network and Nashville Network — but it received a new name and direction in 2018.","_key":"5aa097fe60520"}],"_type":"block","style":"normal","_key":"3294c49a23c6"},{"markDefs":[],"children":[{"_key":"7dc1876c2bb20","_type":"span","marks":[],"text":"Since then, the channel has released a few original shows to moderate acclaim … but "},{"text":"“Yellowstone” proved to be a runaway success","_key":"0460ffc06957","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":".","_key":"5d3a00ba491c"}],"_type":"block","style":"normal","_key":"b4d8902d5827"},{"markDefs":[],"children":[{"_key":"08ebbb6f28b30","_type":"span","marks":[],"text":"And for the first several seasons, it was pretty easy for cord-cutters to catch up on the action with the Peacock app. Season five, on the other hand, isn’t expected to hit that platform for some time."}],"_type":"block","style":"normal","_key":"d108c3441534"},{"_type":"block","style":"normal","_key":"d81b765b4ae7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So that means the only option for those who want to be among the first to see new episodes involves accessing the Paramount Network directly.","_key":"714319bd1a200"}]},{"_type":"block","style":"normal","_key":"4bb0b05200e4","markDefs":[],"children":[{"_key":"318588432ba40","_type":"span","marks":["strong"],"text":"You’ve got a few options"}]},{"style":"normal","_key":"803ade3fe2a0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"No, you won’t have to sign another cable contract to watch “Yellowstone.” In fact, there are several streaming alternatives that include access to the network. 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Maybe you haven’t paid much attention, but hotels and a number of other hospitality-based businesses are ","_key":"4074032cbaec0","_type":"span"},{"_type":"span","marks":["60bc65c27986"],"text":"spending","_key":"4074032cbaec1"},{"marks":[],"text":" big bucks to smell better than the competition.","_key":"4074032cbaec2","_type":"span"}],"_type":"block","style":"normal","_key":"bd57abca3fc3"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"It’s an entire industry","_key":"27b1fad09ae00"}],"_type":"block","style":"normal","_key":"7ea6a2c051ac"},{"_type":"block","style":"normal","_key":"013a9b9d1612","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The marketing world has long been segmented into different specializations, but one that you might not be too familiar with is “scent marketing.” At its root, this field is concerned with ","_key":"9bf3b0c28d810"},{"_type":"span","marks":["strong"],"text":"using scents to accomplish several goals","_key":"698c435e6d33"},{"_type":"span","marks":[],"text":":","_key":"ebbd17ddc454"}]},{"listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"Increasing brand equity","_key":"5513120975180","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"b4cc8de05640"},{"_type":"block","style":"normal","_key":"8a4d5e9c2656","listItem":"bullet","markDefs":[],"children":[{"text":"Enhancing customer experience","_key":"b1b28d7777c00","_type":"span","marks":[]}],"level":1},{"children":[{"_type":"span","marks":[],"text":"Improving moods","_key":"def25d5da90b0"}],"level":1,"_type":"block","style":"normal","_key":"277590fed318","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"While you’ll find the results of scent marketing in a host of commercial spaces, it might be most prominent in hotels. After all, these are places where customers are intended to live for days at a time, so providing a constant — and consistent — fragrance is key.","_key":"3d7696c01aa50"}],"_type":"block","style":"normal","_key":"7c935296f1ed"},{"style":"normal","_key":"71b63e49c431","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Developing a scent identity","_key":"4600cd11d90e0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are several crucial factors at play when it comes to deciding on a trademark aroma. In the case of hotel rooms, there’s scientific evidence suggesting that","_key":"ec5b1ecd68370"},{"_type":"span","marks":["strong"],"text":" the scent of lavender boosted happiness","_key":"6e4b637571d7"},{"_type":"span","marks":[],"text":". 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