Shopping For A New Car? Let Amazon Deliver!

Long gone are the days when the only way to buy a vehicle involved visiting a showroom staffed by pushy salespeople. These days, online platforms and no-haggle pricing have taken some of the frustration out of the experience — and Amazon wants to simplify things even further.

Four dozen cities

A new program being rolled out in select locations nationwide will allow shoppers to add a new Hyundai to their cart just about as easily as buying any other product from the e-commerce giant. For now, only the Korean automaker has entered into a partnership with Amazon, but additional brands are expected to join in on the experiment.

Like it does with other smaller retailers, Amazon is essentially acting as a middleman between auto dealerships and consumers. So instead of buying a vehicle from Amazon, you’re actually conducting business with a dealer.

Nevertheless, everything is designed to be as straightforward and convenient as possible. Every aspect of the purchase, including financing, delivery, and even trade-ins, can be arranged directly on the Amazon platform.

An added bonus

As part of Amazon’s promotion of this new service, anyone who buys a vehicle through the site before January 10 is eligible for a $2,300 gift card.

But perhaps the bigger winners will be dealerships, which now have an opportunity to reach a much larger pool of prospective buyers.

Fran Jin is the head of Amazon Autos and described it as a way to bring “the simplicity and ease customers expect from Amazon to car shopping, one of their largest purchases, while offering dealers a new channel to connect with a broad audience.”

While Amazon Autos is “excited” that Hyundai was the first automaker to join, Jin said much more selection will be available “as the program grows.”

Chris Agee December 11th, 2024

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