Booking An Uber Ride Now Involves Another Step Aimed At Keeping Drivers Safe

Ride-hailing apps like Uber and Lyft have repeatedly stressed safety measures geared toward riders, but a number of drivers complained that not enough was being done to protect them. This week, Uber CEO Dara Khosrowshahi addressed the matter by outlining a new program designed to ensure riders are who they say they are.

Anti-fraud, pro-safety

The company asserted that the additional steps being taken behind the scenes will accomplish two important goals: reducing fraud and improving safety.

Uber had previously enacted a number of features, including PIN verification, a safety check-in option, and rides monitored by audio-recording devices. Now, in response to concerns by drivers, new requirements have been added to vet Uber customers.

Personal information, including names and phone numbers, will now be referenced against existing databases in order to identify potential risks.

“We recognize that driving and delivering in today’s world comes with its challenges, and we want you to know that we’re here to support you,” said Khosrowshahi.

A work in progress

Uber has faced an onslaught of accounts believed to be part of a scam — the company says it has banned roughly 15,000 users so far for using fake or inappropriate names on the app.

But Uber determined more needed to be done, and introduced the rider verification program on a limited basis in several communities across the country. The results thus far look promising.

According to an analysis of the data provided by Uber, most of the riders in those markets decided to get verification — and that group is also more likely to “give drivers 5 stars more often” and “get fewer serious complaints from drivers.”

Khosrowshahi welcomed additional feedback from Uber drivers, concluding: “Rest assured, we’ve got your back. We’re listening. We’re committed to improving.”

Chris Agee September 18th, 2024

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