Smart TVs Are Getting Smarter — And One Company Wants To Lead The Way

It wasn’t long ago that Roku emerged with a range of streaming sticks and other devices aimed at making it simple for consumers to connect their televisions to Netflix and similar services. Since then, however, smart TVs have become the norm … and Roku has teamed up with electronics companies to provide connectivity without the need for an external device.

Roku’s next step

Last year, the company rolled out a line of TVs bearing its own brand name. But the initial reception was a little lackluster. The pricing was right, although many folks said they could get a better picture from rival budget brands.

This year, there’s a new line of “Roku Pro” televisions that could give more established brands a run for their money.

So what can you expect?

• TVs ranging from 55 to 75 inches that sell for less than $1,500
• Mini LED capabilities to enhance visual contrasts on the screen
• A new mounting system allowing the TV to sit flush against the wall

But the biggest news might be “Smart Picture,” which is a feature that will detect what type of content is being displayed and automatically adjust the settings for the best appearance. (This will also be available on Roku TVs made by other brands).

Utilizing the data

Roku thinks it’s in a uniquely advantageous position to revolutionize the smart TV industry based on the data it has collected from countless hours of content being streamed via its various platforms.

Of course, it’s worth noting that many of the promises made thus far are fairly vague, so it’ll be up to the public to determine whether this new line of TVs is worth the hype. If Roku can offer a lot for a reasonable price, it could become a compelling choice in a crowded segment.

Chris Agee January 4th, 2024

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