An age-old pickup line at the bar involves asking a stranger: “What’s your sign?” But nowadays, it might be your travel agent who wants to know. That’s because astrology has recently become a factor in how many people decide when and where to go on vacation.
When the stars align
Take Norma Kamali, for example. She’s made her mark as a successful fashion designer, but when it comes to choosing a destination for her annual birthday trip, she turns to her astrologer.
“I’ve learned to trust what she said,” she explained. “She offers me a perspective my accountant and my lawyer can’t.”
Depending on your personal opinion about astrology, you might be skeptical — but Kamali says she’s made some unforgettable memories on the trips that have been arranged by a study of her so-called “solar return” chart.
She’s been to Brazil, India, England, and even Cincinnati, Ohio … each of which earned positive reviews.
Why use astrology?
The connection between planetary alignment and vacation planning seems to be especially relevant in today’s society for a few reasons:
- Downtime is a rarity, so we want to make the most of it.
- Other types of advice, from coaches to influencers, are already commonplace.
- In the age of remote work, visiting new places doesn’t have to be daunting.
Making a comeback
Belief in astrology has ebbed and flowed throughout history, but Big Tech has given people easier access to the fundamentals.
There are apps like Co-Star that aim to make interpreting the zodiac a more democratic process. And the concept is catching on, as evidenced by the more than 20 million downloads that one app has already recorded.
So even if you don’t have a personal astrologer, you can get your feet wet without even leaving the couch.