‘Miss AI’: A Natural Evolution In Beauty Pageants Or A New Way To Objectify Women?

Beauty pageants have been around in some form for many generations, but they’ve fallen out of favor in some circles over the course of recent decades due to concerns about judging women on their physical characteristics.

But what if women (at least those with flesh and blood) are not the ones competing? That’s what we’ll have a chance to witness — whether we want to or not — when the first-ever “Miss AI” pageant takes place soon.

More than just looks

They say beauty is skin deep, but in the case of these contestants, it’s as shallow as the screen on your smartphone. While there might be some similarities between the Miss AI pageant and traditional competitions, the factors that will determine which AI-generated model wins the top prize will depend on these factors:

• The models’ looks and poise
• Technical skill required to produce them
• Their level of online influence

And since there’s no human model to take home the prize, the creator of whichever model is crowned Miss AI will actually be the winner.

How it’s all decided

There will be four judges responsible for choosing the winner, only two of which — entrepreneur Andrew Bloch and author Sally-Ann Fawcett — are human. The other two are AI-generated influencers Aitana Lopez (with 300,000 Instagram followers) and Emily Pelligrini (with an Instagram audience of 250,000).

“AI creators’ social clout will be assessed based on their engagement numbers with fans, rate of growth of audience and utilization of other platforms such as Instagram,” explained the World AI Creator Awards.

Future pageants could judge AI-generated models (including male ones) on characteristics such as fashion and diversity.

The top prize will be $5,000 in cash and thousands of dollars worth of PR promotion and support. The winner will be announced on May 10.

Chris Agee April 17th, 2024

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