The Numbers Are In: It’s Officially The Age Of Streaming Entertainment

The Numbers Are In: It’s Officially The Age Of Streaming Entertainment Disney

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While anyone who has watched TV in the past decade already knows that streaming content has been taking an increasingly large bite out of more traditional forms of television (that is, broadcast and cable), the latest Nielsen ratings reveal a major shift.

Streaming has occasionally topped broadcast TV in monthly ratings before, but last month it overtook both broadcast and cable for the first time ever.

As cable packages become more expensive and an increasing number of streaming apps enter the market with original programming, it was only a matter of time.

Here’s How Streaming Stacks Up

Nielsen broke down the numbers and revealed exactly how many people are now getting their entertainment from Netflix, Hulu, Disney+, or any of the other options currently on the market.

  • 34.8% of viewers streamed content
  • 34.4% watched cable television
  • 21.6% tuned in to broadcast TV

As you can see, streaming only narrowly beat out cable overall — but this is a major development. It seems to signal that not only is streaming here to stay, but it’s also continuing to gobble up more market share with each passing month.

Many people who were stuck at home during COVID-19 lockdowns began to explore the streaming options, which sent the total number of minutes watched soaring across the board. Now, the popularity of these platforms is dwarfing even the amount of streaming registered during the early days of the pandemic.

In April 2020, viewers streamed a total of just under 170 billion minutes per week. The latest ratings show that number has ballooned to nearly 191 billion in July.


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